Guide to Great Business Head Shots | Modesto Photographer | Business & Corporate Portraits

Best attire for business head shots:

Wear what you think you like best and bring 2 alternate choices. Contrary to popular belief, there are no absolutes when selecting wardrobe for portraits. Feel free to bring anything that makes you feel like a million bucks. Make sure clothing is cleaned, pressed and fits you well.

Men – Dark, solid jackets with a colored shirt and a colorful tie seem to make the best shots. Alternatively, a coat and dress shirt, no tie is also a great look.

Women – Medium to dark, solid colors are the way to go. Alternatively rich jewel-toned wardrobe (ruby, blue, emerald, plum) will also pop. Please avoid pastels or colors that wash out unless you pair it with a dark jacket, sweater, or scarf. EXCEPTION: A white or cream suit can look really great.

If you’re African-American, try garnet or ruby, two deep reds that will defeat the “ashy skin” syndrome.

If you’ve got gray hair, any jewel tone will add vibrancy, because gray hair makes almost everyone look a little washed out. But for the best effect, stick with tones that match the color of your eyes: sapphire, emerald or topaz.

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Clothes to avoid:

  • Busy patterns. tweeds or plaids (they will appear to move in digital format)
  • Sleeveless or short-sleeved shirts (your arms will distract from your face)
  • Turtlenecks (you will look like a floating head)
  • Deep, plunging necklines

Jewelry is best simple unless your style is flashy and it is a signature for you. In that case, go for it.


Please arrive camera ready. You should wear your hair and makeup the way you would when you are trying to look your best.

Make-up- Apply makeup a touch heavier than you do normally as it looks less in camera. Ladies, false eyelashes really make your eyes pop in photographs.  If you want use them please practice before the day of the shoot if this is new to you.  It’s a good idea to have powder and your favorite lipstick with you.

Men apply a lip balm before the photos and your lips will not appear dry, flaky and white.

Facial Hair – If you wear facial hair, make sure it is well-groomed. The rest of your face should be fresh-shaven. Your session includes basic retouching but that does not include razor stubble.

Nails – Your hands may or may not show in the photo but be prepared with clean nails. Polished or unpolished is fine, just not dirty or chipped.

Hair – In addition to styling on the day of the session, please make sure your haircut is the way you like it and that your hair color is at its best including your roots.

Skincare – Avoid tan lines or sunburns. Blemishes are easily retouched, so don’t worry about those.


Let your photographer know if you have any special preferences, some people prefer one side of their face to the other. In this digital age, there is no reason to leave the session without the perfect images. We are committed to shooting enough frames to make you feel comfortable paired with Photoshop tricks to make sure you are polished and professional without appearing plastic or pretend.

Most important thing to remember: 
Relax. You might even have fun.


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